Marketing and Advertising

I think what I want to do in the immediate future is find a way to merge the 2. In my experience in working in Marketing Management, most organizations do a poor job combing the 2 so that the goals and the messages are aligned. The Marketing team decides what who the target market is and how to market to them. The creative team makes the advertising units that go to them. But most organizations that outsource the creative team lose touch of the ROI on these advertisements and assume that they did or did not work. No one can properly be held accountable for it creating a lot of uncertainty which leads to people doing the status quo just because thats what they have done in the past.

Also, if both teams are led by 1 person then the message will be uniform in all marketing material. These are just my ideal thoughts. I love marketing, especially the creative aspect of it...