Ford

I was watching one of the latest Ford commercials. Something they said propped up my ear, they said, 'we're now have the same high quality as toyota'. Anything after that I don't remember, because I was shocked. As a Marketing Professional (yeah I can call myself that) it was an interesting approach. They're admitting their quality wasn't on par with the compeitor taking their marketshare and they in so many words telling the public that the consumer has known this.

They're giving the consumer some credit, which I like, and they're not putting in their message that a bunch of vague, mumbojumbo buzz words. I like thay're reinventing their products and then marketing it in a way that's supposed to show the progress the company has made. Unfortunately, they did it because they had to not because they wanted to. What else would you expect from corporate america?

Nevertheless, the world is changing and marketing is changing. The new trend is to show some sense of enlightenment from the organization. I've noticed that corporate america is picking up on this from other companies and how fiercely loyal the consumers are with those companies.

Anyways, I have to keep my mind to sharp to what marketers are diong these days.